Cheryl Cole glams it up in new L'Oreal campaign

PUBLISHED: 17:49 EST, 30 September 2012 | UPDATED: 19:10 EST, 30 September 2012

She's topped many lists in regards to her style, and one of her stand out features that she is probably most recognised for is her luscious locks.

Showing off her sultry side Cheryl Cole smoulders in the stills for her latest campaign for L'Oreal's Elnett hairspray.

Proving that she is worth it, the 29-year-old is truly breathtaking as she rests her head against a golden backdrop.

Because she's worth it: Cheryl Cole wows in the stills for her new L'Oreal Elnett campaign

Turning up the heat in the shots, Cheryl slips into a form fitting black dress which embraces her svelte figure.

In the first image, the Newcastle born beauty stands with her hands behind her head as she gazes into the camera lens.

Channeling the smokey eyed look, Cole wears her brunette hair in soft bouncy waves.

Another look: In another image Cole, who is wearing a form fitting black dress, stands with her back against the golden backdrop as her brunette hair falls at her shoulders

Switching things up whilst demonstrating the full potential of the product, which can easily be brushed out, Cheryl sports a satin sleek look in! the second image.

With her hair perfectly teased into a side parting, she looks away from the camera as she stands with her back against the wall whilst showing off her enviable toned legs.

Elnett fan: The 29-year-old singer, who is currently dating Tre Holloway, began working with L'Oreal in 2009

It was in 2009 that Cheryl joined the likes of Beyonc, Eva Longoria and Jennifer Lopez to promote L'Oreal products, and she has made it no secret that she is Elnett's number one fan.

Launching this month, the new Elnett Heat Protective Styling Sprays in Straight and Wave and Elnett Heat Spray has been especially designed to create show-stopping styles.

But not only does the product ensure stunning results when used it also protects the hair fibre with a 3-day styling benefit.