Exclusive! Behind the scenes at Cheryl Coles sexy new LOreal shoot
Cheryl Cole looking pretty, what more could we want...
Oozing sophisticated glamour in a selection of designer gowns, Cheryl Cole couldnt resist topping off the look with her own quirky sense of fun.
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When Cheryl Coles not joking around with Simon Cowell shes busy making waves in the world of beauty namely launching hit campaign after hit campaign with make up maestros LOreal.
These behind-the-scenes shots show Cheryl atop a table in a cleavage-baring Hollywood glam dress; tipping her top hat and wearing a stunning vintage-inspired pleated black dress.
The singer has kept her honey blonde bob but worn it in (on trend, nice) 1940s loose Marcel waves, adding statement eye make up.
Cheryl shows off her enviable curves in a vintage-inspired electric blue dress
Which is just as well, the shoot launches her latest collaboration with LOreal namely three *brand spanking new* eye make up products. Which we are worryingly excited about:
1] Fibre lashes (= amazing):
Cheryl is extra delighted to be fronting the campaign saying: I cant even remember using a different mascara to LOreal Paris Telescopic, Ive used it for years.
The new Falsh Lash Telescopic Mascara (10.99) is my new favourite, as it gives my eyes a false lash look effect.
Chezza even shows us how it's done, that's nice
The Telescopic Brush is designed by Jean-Louis Gueret, LOreals Packaging Prospectif Cosmetic Director (ooh-err) and helps beauty junkies achieve that false lash effect, withclump-free fuller lashes.
How? Thelengthening fibre formulacontains micro stretch fibre technology which links and binds each eyelash creating a ladder effect that builds length and volume similar to lash extensions. Sounds technical, the important thing is that it works and, unlike extensions, it won't pull out your natural lashes.
2] Eyeliner pot (=amazing):
The collection also includes a Superliner Gel Intenze Eyeliner (8.99) which is already becoming a firm favourite with make-up artists.
It comes in a glass pot and has a brush to help apply smudge-proof concentrated pigment that lasts up to 24hours, a formula thats proved popular with a handful of other celeb favourite brands. Believe us when we sa! y it is *good*.
Love L'Oreal? Put your hands in the air like you just don't care
3] Eyeliner plus grip (= also amazing)
The third and final product is the SuperLiner Perfect Slim Eyeliner (6.49) which helps accentuates the shape and contour of the eye for a perfect sweeping, winged line plus optimum control thanks to a grip zone hold.
Behind-the-scenes Cheryl takes the whole winged eyeliner thing a bit too literally
It all sounds rather scientific, it probably is it was probably thought up by beauty boffins and/or fairies. What matters is that now we too can achieve the below flawless eye make up look.
Cheryl and L'Oreal show us how to achieve Off The Scale perfect (plus a little bit Twiggy) lashes
Which calls for celebration in itself. Only, we still dont look quite as good as Cheryl Cole.
*Humpf*.
L'Oreal's latest All In The Eyes collection is out in February and available at Boots and Superdrug nationwide.