Cheryl Cole's shoebiz clanger
Furious customers have been returning the 79.90 Your Royal Hotness platform stilettos complaining of dodgy stitching on the strap and heel, like in the picture below.
The hitch is a major embarrassment for singer Cheryl, 28.
She launched her range, which she helped to design, amid a huge fanfare only a fortnight ago on website stylistpick.com.
And she called the suede studded Your Royal Hotness heels her "signature shoe".
She said: "It had to represent me. It's girly but glam, all at the same time."
But customer Sheena Smith, 31, found her pair a big let-down.
She said: "I love Cheryl Cole's style and thought the shoes looked fantastic on the website.
"When I got them, there was immediately a problem with the heel. The packaging was fantastic but the quality of the shoes was awful." Sheena, of West London, added: "I was really disappointed I couldn't wear them to my work Christmas party."
'Signature shoe' ... broken heel is clearly visible
Suppliers have now taken the extraordinary step of telling buyers the shoe, which comes in Midnight Noir and Blush shades, may be faulty.
They have offered a replacement pair or refund if the stitching comes apart.
An email sent out by stylistpick said: "We advise there is a slight possibility your shoes may have a minor fault."
Cheryl's glitzy range is made up of eight styles also including Glam Slam, Freak Le Chic and Funky Munky.
A spokesman for the former X Factor judge would not comment.