Holly Willoughby beats Cheryl Cole in 'most envied boobs' poll
Cheryl Cole and Kate Middleton were also named in the poll from Ultimo Beauty, which asked 1,000 women which celebrity's breasts they would most like to have.
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Of the women surveyed, 16% admitted that they would dump their partners in order to have breasts like This Morning's Willoughby, who polled a massive 60% overall.
Cole finished in second place with 19%, followed by Middleton with 14%.
Katie Price was named as having the worst breasts, followed by fellow glamour model Jodie Marsh. Gwyneth Paltrow and Kerry Katona were also chosen.
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Ultimo Beauty's Michelle Mone said of the results: "Holly Willoughby has naturally gorgeous boobs which are envied by women up and down the UK.
"Throughout my career I've seen that women like a natural curvy shape and Holly has a ! fabulous figure that she shows off so well."
Jessica Ennis and Kate Moss completed the top five best boobs with 5% and 2% respectively.
Marilyn Monroe topped a vote to find the 'most iconic' boobs in history with 61%, followed by Wonderbra model Eva Herzigova, Kate Winslet and Elizabeth Hurley.
Willoughby was also recently voted the most 'perfect first date' in a poll of 1,000 men.
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